Blogs | PsychBizInc

Disclosure

The views and opinions expressed in blog posts on the Psychology Business Incubator (PBI) website are those of the individual authors and contributors.

They do not necessarily reflect the official policy, position, or values of PBI, its directors, or its affiliated partners.

Content is shared for informational and reflective purposes only and should not be interpreted as professional, legal, or psychological advice.

Readers are encouraged to consider the context of each author’s experience and perspective when engaging with the material.

Man in a beige blazer and blue shirt stands outdoors, smiling, with modern buildings and palm trees in the sunset-lit background.

Understanding Motivation: Why We Do What We Do

Motivation isn’t about willpower alone. It’s shaped by how our brain balances challenge, habit, and reward. This blog explores the psychology and neuroscience behind goal-driven motivation, from optimal stimulation to neuroplasticity and asks an important question many of us forget to revisit: why did we choose these goals in the first place? A reflective piece for leaders and professionals seeking sustainable performance and meaningful progress.

Georgia Hodkinson

2 days ago5 min read

A person with a beard in a black shirt smiles slightly indoors, with a window showing blurred plants in the background. Soft lighting creates a calm mood.

Beliefs Beget Behaviours Become haBits Bolstering Belief

Habit change isn’t about willpower alone, it’s about understanding the cycles that shape our beliefs, emotions, and behaviours. In this reflective piece, Marc Kirby explores how helpful and limiting patterns form, why replacement is essential for change, and how small, repeated actions can gradually rewire unhelpful habits into more constructive ones.

Georgia Hodkinson

Jan 43 min read

Smiling woman with glasses, wearing a black blazer, sits in a bright room with large windows and plants. She appears relaxed and cheerful.

Perfectionism at Work: When High Standards Become Hard Standards

Perfectionism is often praised as high standards, but psychologically it’s about how people relate to mistakes, expectations, and self-worth. This piece explores the different faces of perfectionism at work, its hidden costs, and how individuals and organisations can support healthier, more sustainable performance.

Georgia Hodkinson

Dec 29, 20253 min read

Young woman smiling, in a white shirt and black pants, stands against a plain white background.

Reaching Out: The Bravery of Starting Conversations That Change Your Career

Fatigue, emotional overload, and unclear communication don’t just affect wellbeing, they shape how people think, decide, and relate at work. This piece explores how occupational psychology, human factors, and lived experience connect to create clearer conversations, healthier performance, and more human systems of work.

Georgia Hodkinson

Dec 22, 20255 min read

Blonde woman in beige blazer with brooch, neutral expression, blue textured background.

Back Yourself: What My MSc Research Taught Me About Women Entrepreneurs, Networks, and Navigating Work–Life Balance.

Laura’s MSc explores how women entrepreneurs use networks to navigate work–life integration, confidence, identity, and authenticity. Her findings highlight how community shifts isolation into belonging and her personal journey shows what it really means to study, run a business, and raise a family, all while backing yourself.

Karen Mills

Dec 14, 20256 min read

From Conversation to Insight: Turning Everyday Client Dialogue into Research-Led Growth

Every coaching conversation is a window into how clients think, feel, and make sense of their world. By listening with a researcher’s ear—spotting metaphors, patterns, and emotional shifts, practitioners can turn dialogue into meaningful insight. Through ethical reflection and curiosity-driven inquiry, everyday conversations become small acts of research that strengthen practice, deepen understanding, and support client growth.

Georgia Hodkinson

Dec 8, 20254 min read

Woman smiling outdoors with trees and a brick building in the background. Black and white image, patterned shirt under dark jacket.

Fashion is Psychology

Fashion is more than fabric — it’s a psychological experience. In this blog, Zoe Shaughnessy explores how clothing influences our thoughts, emotions, confidence and behaviour through concepts like enclothed cognition, dopamine dressing and identity expression. She also examines how psychology can drive a more sustainable fashion ecosystem, from consumer behaviour to biomimicry-inspired design. A must-read for anyone curious about the human side of fashion.

Karen Mills

Dec 1, 20254 min read

Smiling man in a suit and tie against a plain white background, displaying a cheerful and approachable demeanor.

Nature and the Five Ways to Wellbeing

In this deeply personal and reflective piece, PBI Founder Alan Bradshaw explores how nature has shaped his wellbeing throughout his life, from childhood flow states in quiet woods to using visualisation as part of Complex PTSD therapy today. He reflects on the Five Ways to Wellbeing and invites readers to consider how nature can become a powerful, everyday mental health resource.

Alan Bradshaw

Nov 23, 20257 min read

Man wears a blue shirt and dark jacket against a light gray background, creating a warm mood.

From front line and movies to consultancy: building a psychology business grounded in resilience and results.

From the front line to the boardroom, Neil Chester’s journey bridges two very different worlds, the intensity of military life and the unpredictability of entrepreneurship. In this powerful reflection, Neil shares how lessons learned in reconnaissance now shape his work as a Business Psychologist and founder of Elvorta. From mission focus and adaptability to calm under pressure, he reveals how purpose, composure, and empathy lie at the heart of successful leadership.

Karen Mills

Nov 16, 20256 min read

Psychometrics and Personality: Who are we?

Wouldn’t it be great if people came with a list of ingredients? Or maybe a chart showing what they’re made of? That’s essentially what psychometrics aims to do, measure and make sense of what makes us human. From ancient philosophers to modern psychology, our fascination with personality has evolved into a science of traits, data, and insight. Whether it’s understanding how teams communicate, what drives leaders, or why some thrive under pressure while others withdraw, psych

Karen Mills

Nov 9, 20254 min read

Everyone is Creative: The Psychology Behind Creative Styles in the Workplace

Dr Lee Rabbetts specialises in creativity and innovation in the workplace. Through Creative ID and Think Creativity, he helps individuals and organisations understand their unique creative styles, turning everyday thinking into powerful innovation.

Karen Mills

Nov 2, 20254 min read

The 4-day working week; is your business ready?

In this blog, Occupational Psychology graduate Luke Barnes dives into the research behind the movement everyone’s talking about. From boosted productivity and wellbeing to hidden pressures and cultural challenges, he explores what really determines whether a 4-day week flourishes or flops.

Georgia Hodkinson

Oct 26, 20254 min read

Smiling woman in glasses wearing a white blazer and shirt, standing against a plain white background. Relaxed, cheerful mood.

Collaboration Over Competition: Platforms and Places to Build Connections in Psychology-Based Business

In the world of psychology-based businesses, it’s easy to assume competition is the only way to succeed. Many of us offer similar services — coaching, therapy, training, or consultancy — and feel pressure to “stand out” or “compete.” But what if the opposite were true? What if success in psychology-based entrepreneurship was built not on competition, but on collaboration? At the Psychology Business Incubator (PBI), collaboration and mutual opportunity are at the heart of ev

Karen Mills

Oct 19, 20257 min read

Person in a black coat and blue scarf stands smiling in front of a black door with "32" and "Thirty Two" visible, conveying a cheerful mood.

From Unknown to Known: My First 100 Days with PBI

Sneha Tiwari shares her inspiring journey with the Psychology Business Incubator (PBI) — a community where psychologists, students, and wellbeing professionals come together to learn, collaborate, and grow. From joining her first Zoom call to discovering a sense of belonging, Sneha reflects on how connection, curiosity, and courage can open doors to creativity, confidence, and meaningful professional growth.

Georgia Hodkinson

Oct 13, 20253 min read

Smiling person in a blue floral dress and matching hijab. White background. Calm and friendly demeanor.

Emotional and Verbal abuse that penetrates deeper than a cut.

This blog by PBI member Barke Kamuss, Founder of Barke BeYourOwnHero CIC, explores the hidden impact of verbal and emotional abuse, from relationships to workplaces. Drawing on personal experience, Barke shares insights, statistics, and three recovery steps: recognise the abuse, set boundaries, and seek support. Her story empowers others to heal, build resilience, and foster safer, more compassionate communities.

Karen Mills

Oct 5, 20255 min read

The Solopreneur's Journey: Four Essential Pillars for Success

PBI Member Blog: Being a solopreneur requires authenticity, resilience, and professionalism. Dr. Austin Tay shares four essential pillars for success: honesty with yourself, self-compassion, tenacity, and maintaining high standards. Embracing setbacks as learning opportunities, asking for help, and continuously growing allows solopreneurs to navigate challenges while building a meaningful, values-driven business.

Karen Mills

Sep 27, 20257 min read

Glowing blue nodes connected by lines on a dark background, forming a network pattern. The image conveys a futuristic and technological mood.

Why Waiting Lists Don’t Work & The Culture We’re Building at PsyConnect

PBI Member Blog: PsyConnect offers therapists a collaborative referral network to manage full caseloads efficiently. Clients avoid long waiting lists by connecting with suitable therapists quickly, while professionals share resources, reduce administrative work, and benefit from commission-based referrals. The platform fosters ethical, client-focused care and a supportive professional community.

Georgia Hodkinson

Sep 24, 20254 min read