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Disclosure
The views and opinions expressed in blog posts on the Psychology Business Incubator (PBI) website are those of the individual authors and contributors.
They do not necessarily reflect the official policy, position, or values of PBI, its directors, or its affiliated partners.
Content is shared for informational and reflective purposes only and should not be interpreted as professional, legal, or psychological advice.
Readers are encouraged to consider the context of each author’s experience and perspective when engaging with the material.
The Psychology of Fear and Division
This article explores the psychology of fear and polarisation, examining how global events, cognitive biases, social identity, and perceived threat drive people towards extreme positions. Drawing on psychological research and real-world examples, it explains why “left” and “right” labels deepen division, how fear impacts mental health, and what individuals can do to listen, understand, and reconnect across difference.
Karen Mills
7 days ago11 min read
From I-O Psychology to People Impact: How Data & Well-Being Drive Organizational Change
This blog explores how employee well-being, people analytics, and listening systems come together in modern organisations. Grounded in I-O psychology and real-world application, it reflects the growing shift from insight to impact in people practice.
Georgia Hodkinson
Jan 314 min read
Positive Procrastination: A Conceptual Framework for Intentional Delay, Incubation, and Psychological Wellbeing
Procrastination is usually framed as failure: poor self-control, lost productivity, and unnecessary stress. But what if some forms of delay are not avoidance at all?
In this blog, Karen Mills introduces the concept of positive procrastination: intentional or semi-intentional pauses that allow emotional regulation, creative incubation, reflection, and protection of psychological wellbeing. Drawing on research from creativity science, organisational behaviour, and self-regulat
Karen Mills
Jan 197 min read
Beliefs Beget Behaviours Become haBits Bolstering Belief
Habit change isn’t about willpower alone, it’s about understanding the cycles that shape our beliefs, emotions, and behaviours. In this reflective piece, Marc Kirby explores how helpful and limiting patterns form, why replacement is essential for change, and how small, repeated actions can gradually rewire unhelpful habits into more constructive ones.
Georgia Hodkinson
Jan 43 min read
Fashion is Psychology
Fashion is more than fabric — it’s a psychological experience.
In this blog, Zoe Shaughnessy explores how clothing influences our thoughts, emotions, confidence and behaviour through concepts like enclothed cognition, dopamine dressing and identity expression. She also examines how psychology can drive a more sustainable fashion ecosystem, from consumer behaviour to biomimicry-inspired design. A must-read for anyone curious about the human side of fashion.
Karen Mills
Dec 1, 20254 min read
Nature and the Five Ways to Wellbeing
In this deeply personal and reflective piece, PBI Founder Alan Bradshaw explores how nature has shaped his wellbeing throughout his life, from childhood flow states in quiet woods to using visualisation as part of Complex PTSD therapy today. He reflects on the Five Ways to Wellbeing and invites readers to consider how nature can become a powerful, everyday mental health resource.
Alan Bradshaw
Nov 23, 20257 min read
Psychometrics and Personality: Who are we?
Wouldn’t it be great if people came with a list of ingredients? Or maybe a chart showing what they’re made of? That’s essentially what psychometrics aims to do, measure and make sense of what makes us human.
From ancient philosophers to modern psychology, our fascination with personality has evolved into a science of traits, data, and insight. Whether it’s understanding how teams communicate, what drives leaders, or why some thrive under pressure while others withdraw, psych
Karen Mills
Nov 9, 20254 min read
From Unknown to Known: My First 100 Days with PBI
Sneha Tiwari shares her inspiring journey with the Psychology Business Incubator (PBI) — a community where psychologists, students, and wellbeing professionals come together to learn, collaborate, and grow. From joining her first Zoom call to discovering a sense of belonging, Sneha reflects on how connection, curiosity, and courage can open doors to creativity, confidence, and meaningful professional growth.
Georgia Hodkinson
Oct 13, 20253 min read
Why Collaboration is the Secret Sauce for Psychology Entrepreneurs
Collaboration is the Secret Sauce
Georgia Hodkinson
Aug 16, 20253 min read
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