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Blog


Productive Wellbeing – how improved productivity supports employee wellbeing.
Improved productivity is often associated with “getting more from less”, but what if the opposite approach is more effective?
Drawing on the Job Demands-Resources Model (JD-R), this article explores how reducing unnecessary demands, improving prioritisation and developing personal productivity skills can support both organisational performance and employee wellbeing.
A thoughtful read for anyone interested in workplace psychology, burnout prevention and sustainable performa

Alan Bradshaw
May 196 min read


From Awareness to Acceptance: What My Autism Diagnosis Taught Me About Work and Wellbeing
Bev Blacklock shares a deeply personal reflection on her autism diagnosis, the emotional reality of “grelief,” and why workplaces need to move beyond April campaigns and into everyday, embedded inclusion.

Alan Bradshaw
May 45 min read


Triangular Theory and Relationships in Today’s Time
Love feels simple until it isn’t. What starts as clarity in what we want can quickly shift into uncertainty, expectation, and imbalance. Drawing on Robert Sternberg’s Triangular Theory of Love, this blog explores how passion, intimacy, and commitment show up in modern relationships and why understanding these components may be key to building something that lasts.

Alan Bradshaw
Apr 213 min read


10 Reasons to Start a Psychology Business
Why is psychology such a great business to be in?
From helping people understand themselves to solving complex organisational challenges, psychology offers endless opportunities to create impact and build a business you love. Here are 10 reasons why it might be the best business decision you make.

Alan Bradshaw
Apr 65 min read


Understanding Decision Fatigue: A System-Level Challenge
Decision fatigue is about how sustained decision-making shifts the way we think.
Drawing on dual-process theory, cognitive load, and behavioural research, this article explores why decision quality changes over time and how systems, shape better outcomes.
If we want more consistent decisions, we need to design for how people actually think.

Alan Bradshaw
Mar 245 min read


Adult Friendship: The Psychology of Something That Predicts Wellbeing
Adult friendship predicts wellbeing.
In this deeply personal and research-informed reflection, Alan Bradshaw explores the psychology of adult friendship through lived experience, longitudinal research, and powerful real-life stories, from two lifelong friends walking together for over 18,000 evenings, to the essential Friday meetups sustaining his sister through grief and caregiving.
Drawing on evidence that friendship improves mental and physical health.

Alan Bradshaw
Mar 15 min read


Bridging the Gap: Transforming the Wellbeing of Staff in Education
We know staff wellbeing matters in education. We talk about burnout and sustainability more openly than ever before. Leaders introduce strategies, review timetables and invest in training. Despite good intentions, meaningful change often feels frustratingly slow.
Drawing on research, data and lived experience as a headteacher and organisational psychologist, this blog explores the deeper forces shaping wellbeing in schools: culture, leadership behaviour, identity and the sys

Alan Bradshaw
Feb 226 min read


The Psychology of Fear and Division
This article explores the psychology of fear and polarisation, examining how global events, cognitive biases, social identity, and perceived threat drive people towards extreme positions. Drawing on psychological research and real-world examples, it explains why “left” and “right” labels deepen division, how fear impacts mental health, and what individuals can do to listen, understand, and reconnect across difference.

Alan Bradshaw
Feb 711 min read


From I-O Psychology to People Impact: How Data & Well-Being Drive Organizational Change
This blog explores how employee well-being, people analytics, and listening systems come together in modern organisations. Grounded in I-O psychology and real-world application, it reflects the growing shift from insight to impact in people practice.

Alan Bradshaw
Jan 314 min read


Positive Procrastination: A Conceptual Framework for Intentional Delay, Incubation, and Psychological Wellbeing
Procrastination is usually framed as failure: poor self-control, lost productivity, and unnecessary stress. But what if some forms of delay are not avoidance at all?
In this blog, Karen Mills introduces the concept of positive procrastination: intentional or semi-intentional pauses that allow emotional regulation, creative incubation, reflection, and protection of psychological wellbeing. Drawing on research from creativity science, organisational behaviour, and self-regulat

Alan Bradshaw
Jan 197 min read


Beliefs Beget Behaviours Become haBits Bolstering Belief
Habit change isn’t about willpower alone, it’s about understanding the cycles that shape our beliefs, emotions, and behaviours. In this reflective piece, Marc Kirby explores how helpful and limiting patterns form, why replacement is essential for change, and how small, repeated actions can gradually rewire unhelpful habits into more constructive ones.

Alan Bradshaw
Jan 43 min read


Fashion is Psychology
Fashion is more than fabric — it’s a psychological experience.
In this blog, Zoe Shaughnessy explores how clothing influences our thoughts, emotions, confidence and behaviour through concepts like enclothed cognition, dopamine dressing and identity expression. She also examines how psychology can drive a more sustainable fashion ecosystem, from consumer behaviour to biomimicry-inspired design. A must-read for anyone curious about the human side of fashion.

Alan Bradshaw
Dec 1, 20254 min read


Nature and the Five Ways to Wellbeing
In this deeply personal and reflective piece, PBI Founder Alan Bradshaw explores how nature has shaped his wellbeing throughout his life, from childhood flow states in quiet woods to using visualisation as part of Complex PTSD therapy today. He reflects on the Five Ways to Wellbeing and invites readers to consider how nature can become a powerful, everyday mental health resource.

Alan Bradshaw
Nov 23, 20257 min read


Psychometrics and Personality: Who are we?
Wouldn’t it be great if people came with a list of ingredients? Or maybe a chart showing what they’re made of? That’s essentially what psychometrics aims to do, measure and make sense of what makes us human.
From ancient philosophers to modern psychology, our fascination with personality has evolved into a science of traits, data, and insight. Whether it’s understanding how teams communicate, what drives leaders, or why some thrive under pressure while others withdraw, psych

Alan Bradshaw
Nov 9, 20254 min read


From Unknown to Known: My First 100 Days with PBI
Sneha Tiwari shares her inspiring journey with the Psychology Business Incubator (PBI) — a community where psychologists, students, and wellbeing professionals come together to learn, collaborate, and grow. From joining her first Zoom call to discovering a sense of belonging, Sneha reflects on how connection, curiosity, and courage can open doors to creativity, confidence, and meaningful professional growth.

Alan Bradshaw
Oct 13, 20253 min read


Why Collaboration is the Secret Sauce for Psychology Entrepreneurs
Collaboration is the Secret Sauce

Alan Bradshaw
Aug 16, 20253 min read
Disclosure
The views and opinions expressed in blog posts on the Psychology Business Incubator (PBI) website are those of the individual authors and contributors.
They do not necessarily reflect the official policy, position, or values of PBI, its directors, or its affiliated partners.
Content is shared for informational and reflective purposes only and should not be interpreted as professional, legal, or psychological advice.
Readers are encouraged to consider the context of each author’s experience and perspective when engaging with the material.
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