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10 Reasons to Start a Psychology Business
Why is psychology such a great business to be in?
From helping people understand themselves to solving complex organisational challenges, psychology offers endless opportunities to create impact and build a business you love. Here are 10 reasons why it might be the best business decision you make.

Alan Bradshaw
Apr 65 min read


Psychology, Business, and the PBI
What happens when occupational psychology meets entrepreneurship?
For Luke Barnes, volunteering with the Psychology Business Incubator has been more than a learning experience, it’s been a chance to contribute to a community built on collaboration, creativity, and shared purpose. In this reflection, Luke shares what it feels like to move from studying psychology to actively helping amplify the voices of psychology entrepreneurs, while discovering his own professional path al

Georgia Hodkinson
Mar 174 min read


Adult Friendship: The Psychology of Something That Predicts Wellbeing
Adult friendship predicts wellbeing.
In this deeply personal and research-informed reflection, Alan Bradshaw explores the psychology of adult friendship through lived experience, longitudinal research, and powerful real-life stories, from two lifelong friends walking together for over 18,000 evenings, to the essential Friday meetups sustaining his sister through grief and caregiving.
Drawing on evidence that friendship improves mental and physical health.

Alan Bradshaw
Mar 15 min read


Reaching Out: The Bravery of Starting Conversations That Change Your Career
Fatigue, emotional overload, and unclear communication don’t just affect wellbeing, they shape how people think, decide, and relate at work. This piece explores how occupational psychology, human factors, and lived experience connect to create clearer conversations, healthier performance, and more human systems of work.

Georgia Hodkinson
Dec 22, 20255 min read


Fashion is Psychology
Fashion is more than fabric — it’s a psychological experience.
In this blog, Zoe Shaughnessy explores how clothing influences our thoughts, emotions, confidence and behaviour through concepts like enclothed cognition, dopamine dressing and identity expression. She also examines how psychology can drive a more sustainable fashion ecosystem, from consumer behaviour to biomimicry-inspired design. A must-read for anyone curious about the human side of fashion.

Karen Mills
Dec 1, 20254 min read


Collaboration Over Competition: Platforms and Places to Build Connections in Psychology-Based Business
In the world of psychology-based businesses, it’s easy to assume competition is the only way to succeed. Many of us offer similar services — coaching, therapy, training, or consultancy — and feel pressure to “stand out” or “compete.”
But what if the opposite were true?
What if success in psychology-based entrepreneurship was built not on competition, but on collaboration?
At the Psychology Business Incubator (PBI), collaboration and mutual opportunity are at the heart of ev

Karen Mills
Oct 19, 20257 min read


From Unknown to Known: My First 100 Days with PBI
Sneha Tiwari shares her inspiring journey with the Psychology Business Incubator (PBI) — a community where psychologists, students, and wellbeing professionals come together to learn, collaborate, and grow. From joining her first Zoom call to discovering a sense of belonging, Sneha reflects on how connection, curiosity, and courage can open doors to creativity, confidence, and meaningful professional growth.

Georgia Hodkinson
Oct 13, 20253 min read


Why Collaboration is the Secret Sauce for Psychology Entrepreneurs
Collaboration is the Secret Sauce

Georgia Hodkinson
Aug 16, 20253 min read


Grow Your Psychology Business with Our Exclusive Incubator Community
Growing Your Psychology Business

Alan Bradshaw
Dec 28, 20242 min read
Disclosure
The views and opinions expressed in blog posts on the Psychology Business Incubator (PBI) website are those of the individual authors and contributors.
They do not necessarily reflect the official policy, position, or values of PBI, its directors, or its affiliated partners.
Content is shared for informational and reflective purposes only and should not be interpreted as professional, legal, or psychological advice.
Readers are encouraged to consider the context of each author’s experience and perspective when engaging with the material.
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